Rattan is a palm tree which creep, climb, and thorny. Rattan is also known as tropical and sub-tropical forest plant, which fertile grow in Asia countries. Because rattan is tropical plant, it is very suitable to be planted in Indonesia. This plant is function as source of rattan rod for Indonesian rattan furniture industry. Most of rattan rod which enters world market is collected from wild plants in many South East Asia countries. Indonesia has most wide variety of rattan compared to other South East Asia countries. Rattan is an important forest product after wood.

Rattan function as raw materials to manufacture interior furniture, especially rattan chair is related to creativity and skill of the furniture maker. Many customers from Europe, United States, and Asia are amaze and interested with the furniture products made from natural material, like rattan which is environmental friendly.

Indonesian Rattan potential is ±85% and separate into the world. Even, Indonesian is the only one country that could provide big capacity of rattan and become number one supplier for the global market. It meant that rattan in Indonesia is a "gold mining".